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There are over five billion mobile users in the world, with global internet penetration standing at 57%.As of the first quarter of 2019, these app users could choose to download between 2.6 million Android, and 2.2 million i OS apps.And they certainly are choosing: App Annie sets the total number of app downloads in 2018 at 194 billion; up from 178 billion in 2017.The Apple App Store and the Google Play Store dominate this landscape: as such, they are two of the most importance marketplaces in the world, truly global in scope (bar a few complications…).
In 2018, 76 billion downloads were made through Google Play – an increase of 13% over 2017.
Facebook dominates, owning four of the top-five most-popular apps, including the entire top-three.
Facebook itself takes first place, followed by Whats App and Facebook Messenger, with Instagram coming in fifth.
Well, nearly no sign – aside from the presence of Tik Tok in fourth place; a relative newcomer in this often staid ranking, having only been released outside of China in 2017 (where it had been released as Douyin only one year before).
Tik Tok’s rise has been meteoric, despite being baffling to most people over the age of 25; there could be few more potent demonstrations of the power of the youth market than this.