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At least at first.) But before was more intellectual, bookish, so I think there was this idea, that we would be somewhere in between.” One German-Israeli-American “executive” in his early 50s sought a woman who was “lively, buxom, flexible, non-intellectual.” That was their target audience.was the first, and largest, “singles newspaper” in the city, and promised “real ads… real responses…” from “100’s of eligible singles.” A fresh romantic life could be yours for just 75 cents a copy.Shortly before the release of the first issue, Appleberg placed two “dummy ads” in the to get a sense of who her customers were likely to be.The text of each was similar, though one claimed to be from a woman in her 20s, the other in her 40s.“There were about 25 or 30 responses to the 40s ad,” she says, “but there were over 200 to the 20s one, including doctors, lawyers, and several from prison.” In her paper, men’s ads skewed a little older, women’s slightly younger.Many of the seekers were divorced, and looking for an alternative to the carousel of what the authors of “Courtship American Style” call “the tedious and meaningless …

Cameron, Oskamp, and Sparks remark, drily, “The overwhelmingly positive content of the ads is especially clear if one considers the likely nature of information which was not presented.” Well, hope springs eternal.Love to learn everything new and to get a new experience with every possible opportunity.Follow a healthy style of life, love sports, healthy food I gravitate towards simple pleasures, like enjoying a great cup of coffee outside on a sunny day, or having a great meal with friends at a hole in a wall. I am fond of reading interesting books on different topics.Thinking back on it today, she laughs, “I wonder how much they were paying me for that.” All this she did alone in an office building on 3rd Avenue and East 55th Street. By the 1970s, couples were meeting at singles bars or discos—or by putting personal ads in physical, printed papers.(That spirit of optimism and belief in serendipity similarly suffuses online dating.

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