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This time, the radio stations went along with the plan.In New York, "Goumba Johnny" Sialiano and "Hollywood" Sean Hamilton, hosts of the afternoon rush-hour show on dance station WKTU, repeatedly praised the site, claiming that even their "loser" producer had wrangled a week's worth of blind dates.At best, the novelty of instantaneous, face-to-face blind dates might catch on among users inundated with e-mails, phone calls, and IMs; at worst, it might at least generate buzz for Ok Cupid.The Decision Yagan and Coyne decided that the potential rewards of press coverage and increased Web traffic from a blind-dating site outweighed the benefits of buying advertisements or developing more features for Ok Cupid."Any place you might advertise to attract daters, someone's already there," he says. In May, Facebook founder Mark Zuckerberg announced that outside software developers could build programs, called widgets, that would operate within his company's wildly popular social network.The problem, as Yagan saw it, was that operating inside Facebook would seriously constrain Ok Cupid's ability to sell advertising.

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Though Ok Cupid was not mentioned in the TV segments, many of the newspaper articles and blog entries noted the existence of Crazy Blind Date.com's less crazy parent company. Revenue surpassed

Though Ok Cupid was not mentioned in the TV segments, many of the newspaper articles and blog entries noted the existence of Crazy Blind Date.com's less crazy parent company. Revenue surpassed $1 million in 2007, and Yagan expects it to double in 2008.

" Yagan knew that the site's appeal -- the novelty of instantaneous hookups -- might be off-putting to some users, so he instructed his software developers to add an option of arranging double dates, which would offer safety in numbers.

"Men will look at this and say, 'Sweet; I can get a woman delivered to me,' " says Yagan. This way they'll only need to bring half a canister of mace." To further mollify wary users, he also set up a text messaging system that routed messages through his company's servers.

They began work on Crazy Blind in July 2007 and assigned three of the company's nine engineers to build the website.

The site made it easy for users to go on blind dates within hours of signing up.

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Though Ok Cupid was not mentioned in the TV segments, many of the newspaper articles and blog entries noted the existence of Crazy Blind Date.com's less crazy parent company. Revenue surpassed $1 million in 2007, and Yagan expects it to double in 2008." Yagan knew that the site's appeal -- the novelty of instantaneous hookups -- might be off-putting to some users, so he instructed his software developers to add an option of arranging double dates, which would offer safety in numbers."Men will look at this and say, 'Sweet; I can get a woman delivered to me,' " says Yagan. This way they'll only need to bring half a canister of mace." To further mollify wary users, he also set up a text messaging system that routed messages through his company's servers.They began work on Crazy Blind in July 2007 and assigned three of the company's nine engineers to build the website.The site made it easy for users to go on blind dates within hours of signing up.

million in 2007, and Yagan expects it to double in 2008." Yagan knew that the site's appeal -- the novelty of instantaneous hookups -- might be off-putting to some users, so he instructed his software developers to add an option of arranging double dates, which would offer safety in numbers."Men will look at this and say, 'Sweet; I can get a woman delivered to me,' " says Yagan. This way they'll only need to bring half a canister of mace." To further mollify wary users, he also set up a text messaging system that routed messages through his company's servers.They began work on Crazy Blind in July 2007 and assigned three of the company's nine engineers to build the website.The site made it easy for users to go on blind dates within hours of signing up.

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